Burgerism
Technique: Rotoscope Animation
Tools: Photoshop
Year: 2021
4500 burgers were eaten in one minute which is the fact where my brief of equivalence based on. Through the presenting of this equation, it’s my aim to lead into the concept of social acceleration. The worship towards the speed universally results in the fast-paced lifestyle in today’s society, as everyone lost in the pathological loop of chasing time. In my animation, the usage burger is working on to substitute the concept of speed. Overlapping on the footage that illustrated the public fanaticism together with diverse religion, the technique of rotoscope runs through the whole sequence in order to create the contrast and vivid visual language.
4500个汉堡在一分钟内被吃掉了,这就是我的等价交换的事实基础。通过对这个等式的介绍,我的目的是为了引导社会加速的概念。对速度的崇拜普遍导致了当今社会的快节奏生活方式,因为每个人都迷失在追逐时间的病态循环中。在我的动画中,汉堡的使用正致力于取代速度的概念。叠加在说明公众对不同宗教的狂热的镜头上,旋转镜的技术贯穿整个序列,以创造对比和生动的视觉语言。